The Trade Desk Dsp

As the biggest non walled garden dsp the trade desk has the largest cookie pool and can offer the most benefits for high match rates with its platform.

The trade desk dsp.

The trade desk is changing the way global brands and their agencies advertise to audiences around the world. Walmart media group wmg the retailer s advertising business is running a bake off between xandr and the trade desk to be its dsp partner for off site advertising. The trade desk media for humankind we re transforming media for the benefit of humankind advertising it s what fuels the open internet and supports content creators journalists and the open exchange of information and ideas. The trade desk is a global demand side platform dsp headquartered in california united states and listed on the nasdaq as ttd.

We built our media buying platform to power a more engaging and inspiring ecosystem for everyone. Through its real time bidding technology platform media buyers can target specific audiences with customized interactions across a variety of formats and devices. The trade desk reframing and pushing itself as the vehicle for brands and agencies to have their own identity assets and have those be portable across channels was a smart play hanlon said. Whether building upon your foundational knowledge of core trading principles or exploring the ins and outs of the trade desk platform specifically laying the groundwork sets you up for success in your day to day role.

For programmatic buyers agency trading desks demand side platforms dsps direct response retargeters and brand advertisers that use the trade desk as their primary dsp can access our inventory via our appnexus sspas well as via prebid header biddingthrough rubicon project index exchange and pubmatic. Now we re giving away our proprietary cookie id for free with the unified id solution by letting any other dsp supply side platform ssp data management platform dmp or data provider match audience data using one of the most prevalent ids in the ecosystem we re. As the largest independent demand side platform dsp we have one of the most ubiquitous cookie footprints in the world. The trade desk is a global demand side platform dsp headquartered in california united states and listed on the nasdaq as ttd.

Suzanne frey an executive at alphabet is. Xandr and the trade desk each supported sponsored product campaigns for walmart in q4 last year with the goal to drive site traffic at the lowest cost per click cpc according to sources with knowledge of the bake off.